New book by pollster Jean-Marc Léger, journalist Pierre Duhamel and Professor Jacques Natel: Cracking the Quebec Code: The 7 keys to understanding Quebecers. It identifies seven traits that define the Quebec character: joie de vivre, easygoing, non-committal, victim, villagers, creative and proud.
Our firm, Headspace Marketing, published similar findings in 2012 and 2014 from our What Québec Wants study.
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