AOL’s Content Moments study looked at over 6,800 consumer interactions with online content from 4,000 online consumers. It uncovered eight universal motivations or Content Moments:
- Inspire: look for fresh ideas or try something new
- Be in the Know: stay updated or find relevant ideas
- Find: seek answers or advice
- Comfort: seek support or insight
- Connect: learn something new or be part of a community
- Feel Good: improve mood or feel relaxed
- Entertain: look for an escape or a mental break
- Update Socially: stay updated or take a mental break
French Canadians are more likely to be in a Find, Entertain and Feel Good Moment, while English Canadians are more likely to be in a Comfort, Update Socially and Connect Moment.
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