Montréal’s La Presse is reporting today that the SAQ is exploring the feasibility of setting up shops in Québec grocery stores to sell champagne, vodka, rhum, and other spirits. The 1,500 sq.ft. space, which might be a stretch for retailers to accommodate, would offer between 400 and 500 products.
According to La Presse, the idea for this pilot project came from the Québec City suburb of Ancienne-Lorette where an SAQ branch had to be closed for renovation. The branch was temporary relocated in a nearby Loblaws store. Satisfaction rates reached 86% and traffic in that store increased. While representatives from the SAQ had much to say about their plan, those from Metro, IGA and Loblaws were more circumspect.
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