Excerpt from an article by Susan Krashinsky in the Globe and Mail.
The research by Headspace Marketing Inc. surveyed 3,000 people to identify consumer sentiment in Quebec versus the rest of Canada. It found that brand loyalty -- and an intense resistence to switching brands -- is far more pronounced in Quebec than anywhere else. Québécois are also far less welcoming of things that are considered foreign; making it a particularly tricky market for companies expanding there from elsewhere.
But, according to Headspace president Eric Blais, this local, “chez nous” sentiment is also an opportunity for marketers.
Read more here.
For more about our What Québec Wants™ study, click here.
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