The SAAQ (Société de l’assurance automobile) – Québec’s automobile insurance authority – has recently posted web ads aimed at reminding Quebeckers of the high price of speeding.
Some messages are dramatizing the ‘cost of driving’ while others focus on the ‘cost of living’. While the YouTube spot that’s getting much attention is shocking, the posted comments suggest that its intended audience is more concerned with debating the quality of the special effects than with the main message. Many are also anxious to add the music track to their playlist...
By contrast, the ‘cost of driving’ spot is far more realistic. They may not generate much of a conversation online but they perhaps get the message across more effectively.
'Cost of living'
'Cost of driving'
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