Many in Québec’s marketing community were displeased when Quebec City retained the services of Clotaire Rapaille to unlock the city’s “hidden code”. The $300K price tag was part of it. But the fact that the city hired outside the province was also an issue for many.
All this is irrelevant now since Clotaire was sent packing
for embellishing his resume. Read this piece in the National Post for the
details of this sordid affair.
In an industry that relies on good storytelling and never seems to hesitate calling its stars marketing “gurus” or advertising “wizards”, Rapaille is hardly the first magician to tell a good story that stretches the truth.
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