A follow-up to my previous post about a Pepsi (or Pecsi) campaign in Argentina.
According to Ad Age, a similar approach is now being used in Spain for 'Pesi'.
Pepsi-Cola's intriguing insight from Latin America that many Spanish speakers can pronounce the brand's name more easily and phonetically without that pesky second "P," has arrived in Spain. In a new commercial-within-a-commercial, hunky Spanish soccer star Fernando Torres gets fed up when the director keeps correcting the way he says "Pesi" on camera.
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