The Vancouver Olympics are prompting many in the blogosphere to write about Canada. This post is from Agua Marketing, a multicultural marketing based in Houston. It describes Canada as a sort of horizontal Chile. And it talks about bilingualism in commerce. Here's an excerpt:
While in Canada the French language is an increased cost for marketers; Spanish is a source of incremental revenue in the US. Brands make money when they include Español in their marketing efforts.
Perhaps the folks at Agua Marketing should visit the horizontal Chile to find out more about how brands in Canada also make money in French.
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