Last week, home renovation retailer RONA launched a new banner in Québec called STUDIO by RONA.
It is described as a new type of store with an offer based on colours and combinations. The stores will offer paint products and accessories as part of what Rona describes as a “fully rounded architectural paint solution”. The offer also includes wallpaper, floor coverings, mouldings, window treatments and a whole line of services that reflect the needs and tastes of our customers.
Rona’s press release refers to recent findings from market research firm CROP: According to CROP, the home is becoming a focal point of self-expression and entertainment, a social gathering place where people want to express their creativity. In terms of deco-renovation, consumers are looking for a more complete and varied offer, where they can find unique or custom-made products to add an original touch to their homes.
On a related note, and perhaps further evidence that the lines are blurring in the home renovation and personal fashion space, the Restoration Hardware store close to
our offices on Yonge Street looks like an apparel retailer this holiday season.
The lead item seems to be Cashmere scarves judging by the window display. For
more on this, read this piece in Brandchannel; From Screws To Scarves: Restoration Hardware's Holiday Surprise.
Comments