A follow-up to a previous post about Quebeckers' driving habits. In it, I quoted Université Laval professor Jean Marie De Knoninck who heads a government committee on road safety . While he believes 'shock ads' are effective at changing attitudes and behaviours on the road, he added that 'some people don't identify with the violence - it's too over-the-top or surreal for them, like they're watching a movie."
This public service advertisement about texting and driving might be over-the-top or surreal for some but I'm never going to reach for my Blackberry again while driving. If you haven't already seen it, I'm warning you it's disturbing.
I'm speechless.
For once—I'm a tough audience to disturb— I think this so-called surreal ad may be effective at creating a reaction. It should be aired on TV at prime time every night until we stop seing cell phones being used behind the wheel.
Thx for the post !
Posted by: François La Roche | August 25, 2009 at 09:14 AM