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August 25, 2009

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When I was at a Canadian company in the marketing department, Forrester cut the data to reflect the current customer base (which could be reflective of the overall Canadian market or at least Ontario). Surprisingly, the market lagged behind the US numbers in terms of the amount of creators and we had more inactives. Surprising because of the internet penetration and the vigor in which we embrace sites like facebook.

You are correct in your assessment - companies can't just think of the technology but the current gaps they are filling and what the unmet demand is. Social technologies need to address people on all parts of the ladder so that even if someone is not a posting maniac - there is still a positive experience for them.

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