What Québec Wants™

Scared enough to sign-up?

Just when you thought it was ok to move on after a bad relationship the ‘ex’ kicks your front door open but runs away when the alarm sounds off. This is one of several over-the-top, creepy scenarios used in TV ads by Broadview Security in the US (previously Brinks' Home Security).

Home security in Québec

There’s an interesting and significant difference in the way Quebeckers protect their cocoon. A quick look at survey data suggests they’re more likely to have a security system than Canadians in the ROC (23% compared to 17%). However, Canadians in the ROC are more likely to have a ‘monitored’ security system – the kind that keeps ex-boyfriends away I presume – than Quebeckers (12% compared to 5%).

Come hell or high water

Quebeckers live in the moment. And that leads many to be less concerned about potential emergencies.

According to a survey by Léger Marketing on behalf of Allstate, Quebeckers are least likely to be concerned about experiencing an emergency such as an ice storm – a somewhat surprising finding given how the 1998 ice storm paralyzed Montreal for weeks.

Very/somewhat likely to feel that you will personally experience an emergency (such as an extended blackout, ice storm, tornado, forest fire) in the next ten years:

• Atlantic Canada 66%
• Quebec 38%
• Ontario 62%
• Prairies 57%
• Alberta 49%
• BC 56%

Consequently, they are least likely to be concerned about being prepared.

When asked what they think represents the most likely threat to their homes, Quebeckers stand out from the rest of the country for their more limited concern about winter storms, theft, and water damage.

Interestingly, after residents of BC, Quebeckers are the most concerned about earthquakes. It’s perhaps proof that when you live in the moment, you may feel the earth move.