In 2011, Pfizer commissioned Ipsos to ask Canadians about how they would celebrate Valentine’s Day given that it fell on a Monday and could therefore be celebrated on the weekend. Quebeckers were significantly more likely to say that “the weekend creates more opportunity to plan a romantic surprise.” (35% in Québec compared to 22% nationally and only 16% in Ontario).
Valentine’s day being a Friday this year, when can assume that Quebeckers are still more likely to plan a surprise than Canadian in the RoC.
On the other hand, in Ontario and other Canadian provinces Valentine’s day is the beginning of a three day weekend for some. Could that entice Canadians in the RoC to get more romantic this year?
Perhaps but cupid has his work cut out. In that same study, 35% of Canadians said they do not celebrate Valentine’s Day. 45% said so in Manitoba/Saskatchewan, 40% in Ontario and only 28% in Québec.
On a related note, here’s a great App and a great way for this jeweler to leverage social media with fun content without hard sell.