The sisters achieved instant celebrity status following their victories in Sochi. At press conferences and in interviews, the Dufour-Lapointe family was telling its amazing story to news media. That story included a brand which the media happily mentioned. Here’s how The Globe and Mail told it on February 9th:
Ms. Dufour described cramming her sleepy kids and their gear into the family Volkswagen on early weekend mornings to drive to the Laurentian mountains.
Thanks to smart thinking from Volkswagen, the story has a new chapter.
Moved by this family's story and proud of their Olympic and World Cup victories, Volkswagen decided to offer each of the Dufour-Lapointe sisters a car. And they had their pick of model: Chloé chose a Golf GTI, Justine a Beetle, and Maxime a Tiguan.
It was the sisters' parents who drove them around in the now-famous Jetta; in a way, it has become a symbol of their devotion. And so Volkswagen Canada thought the parents deserved a little recognition as well.
When VW presented the sisters their keys, it also surprised their mother, Johane, with a gift: a 2014 Jetta in blue, the same shade as the Jetta that has driven her daughters this far.
Here’s the video.
The story was also told by the family on Monday on Pénélop McQuade's popular show on Radio Canada. You can view the clip here.