Did you participate in Earth Hour on Saturday March 26th at 8:30?
The press release from World Wildlife Fund claims that ‘Canada embraced Earth Hour as never before.’ It goes on to state that ‘an impressive roll-call of 422 cities, municipalities and towns took part in Earth Hour 2011 - a pleasing outcome for a team that rightly thought it had done very well with 304 in 2010. Another 73 universities and 30 major landmarks from across the country including the CN Tower, Parliament Buildings, Niagara Falls and the Lions Gate Bridge, took part in this year’s event.’
Now contrast this with the findings from an Ipsos Reid survey conducted on behalf of Postmedia News from March 28 to 31, 2011.
Asked whether they participated in Earth Hour on Saturday at 8:30pm local time by turning off the lights in their home or place of business for one hour, 36% of Canadians said they turned their lights off, while 8% didn’t turn off their lights but participated in another way. In total, 44% of Canadians participated in Earth Hour in some way, shape or form, down 3 points from last year and down 16 points from 2009. Nearly one in ten (7%) have never heard of this event (unchanged).
Canadian cities may have embraced Earth Hour as never before but Canadians – especially Quebeckers – don’t seem to have shown the same enthusiasm.