There’s a significant gap between Canada and the U.S. when it comes to making purchases online.
The Gap just launched a Canadian e-tailing site. And while you’re there you can also shop at Banana Republic and Old Navy.
The future will tell how it does in Canada. According to the Globe & Mail, “e-tailing lags far behind the U.S., with only about 3 per cent of overall retail sales in Canada generated from e-commerce. And 51 per cent of Canadians are still concerned about fraud and online security in making purchases”.
Quebeckers and e-tailing
There's little data on how Quebeckers compare to Canadians in the RoC in terms of online shopping. However, data from the Canadian Internet Project from 2008 suggest that they're significantly less likely to shop online.
According to November 2009 data from the Cefrio, among Quebeckers who make purchases online, the following products and services are purchased most often:
- Tickets for shows, concerts, theatre, etc. (56.7%)
- Travel & holidays (41.7%)
- Apparel, shoes, jewelry (37.8%)
- Music & movies (32.7%)
- Books, magazines & newspapers (32.1%)
- IT products - e.g. software (28%)
- Electronic products (25.9%)
- Toys and games – including video games (24.6%)