That’s the question asked by the magazine L’actualité on its cover last month.
This is the answer we got a few months earlier in response to our What Québec Want™ survey. We asked 3,030 Canadians how important or unimportant this statement is to them personally: Taking measures to simplify my life. 49.8 % of Canadians in the ROC said it was important compared to 62.7% of French Quebeckers.
What does this mean to marketers? Keep it simple and take the guesswork out of the purchase decision. For an example, read this post about Québec Liquor Board’s taste tags.
For more about our What Québec Wants™ study, click here.