French Quebeckers are a social bunch. And they know it. Our What Québec Wants™ study reveals that 62% of French Quebeckers self-describe as “social” compared to only 39% of Canadians in the ROC.
While French speaking Quebeckers are more social, they are less so online than Canadians in the ROC. We asked 3,030 Canadians about their agreement with the statement: I often use social networking sites such as Facebook. 45% of Canadians in the ROC agreed compared with 39% of French Quebeckers.
Canada boasts some of the world's highest internet penetration and social networking usage rates. However, there are differences between age and language groups. Usage rates among Francophones are lower than among Anglophones. As the following table shows, in 2011, the gap in Internet usage between Anglophones and Francophones was non-existent for the 18–34 age group and minimal for the 35–49 age group; however, the gap was much wider for the oldest age group.
Behaviours are changing rapidly and the older age group is catching up. The CEFRIO’s most recent data shows that 53% of those 65 years and older in Québec were using social media in 2012, up from 39% in 2011. At this rate, older French Quebeckers will soon be as active on social media as younger ones which will likely make Québec as a whole as socially networked as the ROC.
For more about our What Québec Wants™ study, click here.