Remember when we sang about wanting to teach the world to sing in perfect harmony and buying the world a Coke?
The 1970 spot for Coke, even if it were updated for today, would likely resonate less with French Quebeckers than it would with Canadians in the ROC.
According to the findings from our What Québec Wants™ syndicated study, French Quebeckers are more self-centered than Canadians in the ROC. They’re more likely to say it’s important to live for themselves rather than for others, and to get what they want no matter what the consequences are.
While the All About Me Connector creates challenges for marketers appealing to altruistic motives, it compels French Quebeckers to spend on themselves. One in two say it’s important to buy themselves the things they like compared to one in three in the ROC.
For more about our What Québec Wants™ study, click here.