The retailer’s first television spot unveiled last weekend during the Oscars in English and La Voix in French uses the same video but the French audio is distinctly québécois. The music track was created by Alfa Rococco - the Québec band created in 2004 by David Bussières and Justine Laberge.
Quoted in Infopresse, Livia Zufferli, marketing director for Target Canada, said that “Québec has a vibrant musical scene and it was important for us to add this local touch”.
A smart “glocal” move by the much anticipated retailer.
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Thank for your comment Jean. You are right about the total number of stores.
Fact check: 25 of those will be opening in Québec.
http://pressroom.target.com/news/target-canada-store-locations
And at least 12 will open in 2013.
http://www.newswire.ca/en/story/946407/target-confirms-location-of-first-12-stores-in-quebec
Posted by: Eric Blais | March 04, 2013 at 04:20 PM
LOL...The Minneapolis-based retailer is expected to open between 125 and 135 locations in Canada in spaces that were once owned by Zellers.
After the Ontario roll-out, Target will begin moving onto provinces in the West throughout the year and eventually into Quebec.
Posted by: Jean Fortin | March 04, 2013 at 04:01 PM