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March 31, 2011

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You're right, it's always tricky to play with some elements (line or visuals) that are part of the competitions' trademark. But I must say that, for my part, that ad from Reno-Dépôt made me smile. Probably because I was already a big fan of their platform, launched more than a year ago: it targets the "real men", who love to tackle "big work". And it does so with a very funny and tongue-in-cheek approach. See here:
http://www2.infopresse.com/blogs/actualites/archive/2010/02/02/article-33737.aspx
And here:
http://www2.infopresse.com/blogs/actualites/archive/2010/04/08/article-34392.aspx
It's funny to realize that, while everybody's been talking about the need to target women, because "they're the real decision makers in renovations now", etc. etc., nobody was talking to the "construction guys" anymore. Réno-Dépôt has been doing it. Very clever and insightful.

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