Québec City has hired cultural archetypes expert Dr. Clotaire Rapaille, author of The Culture Code, to refresh the city’s image.
According to The Rapaille Institute’s website “Archetype Studies is unique. We are not consultants and do not charge by the hour or day. We do not conduct market research, and do not write reports. Our commitment to the client is that at the end of the process, you will thoroughly understand the Archetype studied. The Archetype Team will speak a common language, the unconscious Logic of Emotion of your customers.”
Dr. Rapaille is a colourful fellow who’s obviously impressed some of the world’s most sophisticated marketers. Can’t wait to see the outcome and what he discovers about Québec City’s residents’ and visitors’ unconscious logic of emotion.
Ditto re. his findings.
I'll compare in time with what I believe is the essence of my home town's logic for its ever lasting über homogeneousness...
Posted by: François La Roche | November 17, 2009 at 12:54 PM