Findings from a Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees reveals that very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses.
76% of the small business owners surveyed say they have not
found sites such as Facebook, Twitter and LinkedIn helpful for generating
business leads or expanding business in the past year.
86% say they have not used social networking sites for information or business advice. Instead, 61% of respondents say they general search engine sites such as Google and Yahoo! to seek business advice or information.
42% percent of small business owners and managers reported that in the past year they have made greater use of their company's website to generate business leads and sales. Among companies with 20 to 99 employees the percentage rises with 57 percent saying they have made greater use of their website.
Survey respondents are also using email marketing (28 percent) and online advertising (25 percent) to generate business leads and sales.
Here’s a link to Citibank’s press release.
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