Locavore chic

A follow-up to an earlier post about locally grown food.

According to a piece by Sarah Elton in today’s Globe and Mail, the ‘big food corporations’ are trying to tap into the ‘buy local’ zeitgeist. Her piece includes data from The Bensimon Byrne Consumerology Report. It also refers to one example of a large food corporation’s efforts urging consumers to ‘commit to eat real food’ – a clever tactic when you’re called Hellmann’s Real Mayonnaise.