Drives you nuts (Part 2)

A follow-up to a previous post about Quebeckers' driving habits. In it, I quoted Université Laval professor Jean Marie De Knoninck who heads a government committee on road safety . While he believes 'shock ads' are effective at changing attitudes and behaviours on the road, he added that 'some people don't identify with the violence - it's too over-the-top or surreal for them, like they're watching a movie."

This public service advertisement about texting and driving might be over-the-top or surreal for some but I'm never going to reach for my Blackberry again while driving. If you haven't already seen it, I'm warning you it's disturbing.

Comments

[François La Roche]

I'm speechless.

For once—I'm a tough audience to disturb— I think this so-called surreal ad may be effective at creating a reaction. It should be aired on TV at prime time every night until we stop seing cell phones being used behind the wheel.

Thx for the post !