Have a Pecsi

It appears that 25% of the population of Argentina says ‘Pecsi’ instead of “Pepsi’. So Pepsi has responded by launching a campaign about ‘Pecsi’ to get closer to consumers by including those who weren't pronouncing the name of the brand correctly.

According to Ad Age, the ‘anecdotal’ results are already positive. "The campaign was launched only a few weeks ago, and the anecdotal results are already strong. Even in the highest-class neighborhoods of Buenos Aires, such as Recoleta and Palermo, where the rules of the language and intonation are typically respected, you hear people ask for a Pecsi. The kids, for instance, have found an excuse to prefer Pepsi -- or, better yet, Pecsi -- by playing with the pronunciation."

A far greater percentage of French-speaking Quebeckers get their coffee from a place they call Tim Orton. But I wouldn’t expect a campaign omitting the ‘H’ and the ‘s’ anytime soon.

I also tink dat the lyers for Tim Orton would ave a problem wit it.