Quebeckers make time for breakfast - significantly more so than Canadians in the ROC.
An Ipsos Reid survey conducted in 2005 on behalf of the Florida Department of Citrus found that Quebeckers ate breakfast on an average of 4.4 days Monday to Friday compared to an average of 4.0 days nationally and as low as 3.6 days in Alberta and 3.8 days in Ontario.
The same survey suggested that Quebeckers are more likely to say that the breakfast they eat is balanced and nutritious. Asked whether they agree or disagree with the statement ‘I eat a balanced and nutritious breakfast on a regular basis during the workweek from Monday to Friday’, 82% of Quebec residents agreed (top 2 box) compared to 72% nationally and as low as 66% in Ontario.
Now a new survey from Ipsos Reid for Nutella adds an interesting perspective on children and breakfast time.
It asked Canadians if their child wants to eat breakfast each day – ‘want’ being the operative word.
79% of respondents in Quebec said “yes, there is usually no problem getting them to eat breakfast”. That number dropped to 68% nationally and 61% in Ontario. The same survey suggests that the key reason for a child not to eat breakfast is being too rushed. This is especially the case in Ontario.
So it’s not for lack of wanting. It’s a lack of time. That should be a wake-up call.
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