New Yorkers, who are not easily offended, find that Calvin Klein has crossed the line with this poster of a girl and her three male friends.
I guess it all depends where you are.
Would this poster get the same reactions in Montreal or Toronto?
Quebeckers appear generally more tolerant of sex in ads and in movies than Canadians in the ROC.
Leger Marketing surveyed Canadians’ opinions on advertising in 2001 and specifically asked about whether there is too much violence, sex, humour or information.
Quebec was the province least likely to say that there is too much sex in advertising.
And, more recently, PMB 2008 asked about agreement with the statement “it horrifies me to see many sexual images in articles and films”. Quebeckers were significantly less likely than Canadians in the ROC to agree with the statement.
By the way, also according to PMB 2008, Quebeckers are significantly less likely to agree with the statement “an unmarried girl of 18 should not have sexual relations”.
No data available about doing so simultaneously with three guys.
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