Four in ten web users in Quebec say they aren’t aware of sponsored links on search engine sites like Google, Yahoo and Toile du Quebec.
According to a recently released report by SEO SEM experts Skooiz and email-marketing firm Toutacoup.ca, this % has not changed significantly in the past three years. The report suggests that while web users likely see the sponsored links, they do not see them as different from other links.
The real wake up call in this report is the finding that the six in ten web users who say they notice the sponsored links generally do not find them relevant.
Our firm sponsors links on Google. I guess we’re covered since searching “brands quebec” leads to both our site’s link in the top position and a sponsored link.
But is it relevant?
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