Ipsos recently conducted a study entitled Perils of Perception, to understand how well Canadians know Canada.
In some cases, Canadians have a solid understanding of their province and the country, such as how much of our provincial budgets we spend on healthcare or how many of us smoke cigarettes. In other cases, Canadians remain ignorant on some facts about Canada, such as how many Canadians smoke marijuana, work in the resource sector, how many of us volunteer, drink heavily, travel abroad or vote.
Canadians tend to over-estimate their vices (i.e. marijuana usage, cigarette smokers, heavy drinkers), and underestimate their virtues (i.e. voting, passport holders, volunteerism).
The Index of Ignorance
The index of ignorance tallies the total amount of error for each province across the 12 core questions of the survey. The index shows which Canadians have a better understanding of their province and the people who live there (most knowledgeable), and which provinces have a weaker understanding of their province and the people who live there (most ignorant).
Quebeckers are the most knowledgeable
The results of the survey show that residents of Quebec have the honoured position of being the most knowledgeable, averaging 10 points of error across the 12 questions. They performed particularly well on their understanding of education in Quebec, smokers and heavy drinking.
Following Quebec, from most knowledgeable to most ignorant are residents of PEI (average of 13 points of error), Ontario (14), Manitoba (14), British Columbia (15), Alberta (15), Newfoundland and Labrador (15), Nova Scotia (15) and New Brunswick (16). Residents of Saskatchewan have the dubious distinction of being the most ignorant of their own province, overall, averaging 18 points of error. They performed particularly poorly on their understanding of the size of the resource sector, volunteerism, and marijuana usage.
New regulations would require businesses with non-French trademarks to display prominent French signage, whether it is a slogan, a description or a message about what’s on sale.
This is the government response to a 2014 ruling on a court action brought by Best Buy, Costco, Gap, Old Navy, Guess, Wal-Mart, Toys “R” Us and Curves that under existing language regulations, companies with an English brand name were not obliged to add a French phrase to their signs. The new rules will require that the French addition be in the same field of vision as the principal sign and that it be illuminated at night if the main sign is.
Many retailers in Québec already comply by adding a touch of French to their names either by adding an article or a French descriptor. Les cafés Starbucks. Le Body Shop. Crate & Barrel Maison. Winners Mode. Moore vêtements pour hommes.
The new rules would allow a retailer to comply by simply adding a French slogan.
As such, the sign of the Roots store on Ste-Catherine Street in Montréal with "Depuis 1973" (Since 1973) would likely comply. And so does Tim Hortons Toujours Frais signage.
The rules will apply immediately after the regulations’ adoption to new signs, but there will be a three-year delay to bring existing signs into conformity.
Statistical Snapshots - facts and figures about Québec and the RoC
A survey by Ipsos Reid conducted between December 15 and 20, 2015 among 1,003 Canadians on behalf of RBC Insurance asked respondents to identify which of five traveller profiles best described them. While there aren't major differences, the findings offer an insight into Quebec travellers.
Relative to Canadians in the RoC, Quebeckers are less adventurous / more likely to remain in their comfort zone.
The Risk-Raking Rover - You seek adventure at every turn, the last thing you want to do on your vacation is be bored.
11% of Canadians
12% of Quebeckers
The Scheduled Sightseer - Every minute of your vacation is planned out and fits within a tightly-packed schedule.
13% of Canadians
16% of Quebeckers
The Armchair Adventurer - You like to sit back and relax, letting others go off on adventures if they want.
13% of Canadians
11% of Quebeckers
The Timid Trekker - You don't like to stray too far from your comfort zone when on vacation, opting instead for similar restaurants and activities.
18% of Canadians
24% of Quebeckers
The Play-it-by-ear Pilgrim - The only plan on your travels is where you're going, after that you just see where the journey takes you.