TORONTO, ON - December 15, 2014 - Headspace Marketing Inc., the Toronto-based marketing-communications consultancy dedicated to helping clients build their brands in Québec is capping the year with a significant hire to help lead the firm’s efforts on a wide range of clients including SiriusXM Canada, ACE Bakery, CIBC, Nestlé Canada, and Virgin Mobile.
Helen Vigneault is joining the firm as Director of Client Services effective January 5, 2015. This new role reflects the increasingly diversified nature of Headspace’s services; from brand strategy consulting, to full marcom solutions including advertising, digital, relationship marketing, public relations, shopper marketing, B2B and social media, to French adaptation and transcreation services.
In her new role, Vigneault will be responsible for the orchestration of the firm’s deep talent pool to deliver the right solutions to help clients build their brands in Québec. She will report to Eric Blais, Headspace’s founder and President.
“Helen’s previous experience and professional capabilities coupled with her roots in Québec made her a natural fit for this position,” said Blais. “Her appointment will further bolster our team’s ability to provide our clients with market-right solutions for Québec.”
Previously, Vigneault worked in various marcom roles in Montréal before relocating to Toronto in 2004 as a Membership Agent for the UDA and later as a Senior Information Officer for TFO. She was most recently Media Specialist with Marketwired. Helen’s varied experience, including her five years as the Communication, Public Relations and Programming Director for the Franco-Fête de Toronto, will serve her well in her new, multi-faceted role at Headspace. Born in Matane, Qc, Vigneault studied in Jonquière and at the Université de Montréal’s HEC business school.
Founded in 2004, Headspace Marketing Inc. is a strategic consulting firm working closely with marketers and agency partners to address the unique challenges and opportunities the brands they manage face in the Québec market. The firm’s deep knowledge of the Québec consumer combined with its brand-building expertise provides clients with a true competitive advantage in a market that's, at times, misunderstood and often underexploited.
Headquartered in Toronto with a satellite office in Montréal, Headspace’s unique service model supports clients in their efforts in Québec whether they choose to adopt or adapt a national approach or pursue a separate strategy for Québec.