It quotes Elizabeth Gilbert:
“With no offence to the word balance, I feel that this is a word that we have to be careful of lately. Because it’s become another tool in the arsenal that women especially are using against themselves as one more things they’re not doing right. And I really do think it’s become a weapon. Maybe let go of that little word. For me peace comes when I kind of embrace the beautiful mess that I am. Just let it be that. And then start again the next day."
Gilbert says it’s a word women need to be careful of “lately”. This struck me.
I interviewed Mary Lou Quinlan in New York twelve years ago for a project that required an insight into women and their approach to healthy living. Mary Lou had recently published her book Just Ask A Woman and I was hoping to pick her brain. She delivered. Here’s what she had to say about the word “balance” a decade before Elizabeth Gilbert said something similar Oprah.
Balance and équilibre are loaded and complicated words that brands have used to speak to women. You might consider asking women about how they really feel about these words before using them to promote your brand.